For the last 4 years I've been helping Russian projects to enter international markets by creating the right strategy, taking into account the specifics of a particular region. What I do is country market analysis and competitive analysis. Also I perform a marketing audit. I have experience in organizing events abroad (Austria, Germany). Experienced in digital marketing for English-speaking markets (USA, Canada, UK, Australia). Worked with Amazon.com, Yahoo, Taboola, Reddit, Bing, Google Ads, etc. My main focus today is to help Russian companies with international business development. SODIS Lab is a leading company in online building monitoring platforms and new generation facility management systems. Main achievements: • Growth of website traffic by 2 times compared to the previous period due to content marketing; • Won grant in Skolkovo (555); • Attracting leads from the site as a new sales channel for the company; • Won the IIDF and Moscow Export Center competition to enter international markets through the GoGlobal program (inclusion in the acceleration program at the expense of the Moscow Government); • Participation in the industrial accelerator Gazprom Neft; • Participation in the government accelerator "Smart City Lab" (Innopolis); • Participation in the accelerator of the Moscow Innovation Agency; • A full audit of the company's marketing activities (website, content, social networks, participation in events, etc.) was carried out; • Output to the first page in Google and Yandex on specific topics (without advertising, due to content); • Hubspot's marketing automation and CRM system is connected and configured. Main responsibilities: • Creating a strategy for the company's entry into foreign markets; • Conducted a research of international markets (MENA, Southeast Asia, Europe); • In-depth interviews (CustDev); • Testing hypotheses by HADI (international market); • Events. Team Management: 5 people (3 staff member, 2 freelance expats).

Key achievements: - The system of membership fees was launched (first profit for Asgardia); - International events organized in Austria and Germany with the participation of world famous scientists, businessmen and politicians (VIP level); - The number of registered users has increased from 700,000 to 1,000,000; - The work of the team of moderators of multilingual pages and groups has been built (8 per). Main responsibilities Internet Marketing: - Digital strategy creation and implementation; - Complex digital audit; - Advertising campaigns creation on Social Media (Facebook, Instagram, VKontakte, Twitter). The main goal is to attract traffic to asgardia.space and increase the number of subscribers on our pages; - Creating of advertising campaigns on Google, Taboola, Reddit, Bing. The main goal is to attract traffic to asgardia.space and increase the number of payments; - Maintaining and supporting groups and pages of the company on social media, supervising a team of moderators (Facebook, Twitter, Vkontakte, Instagram, LinkedIn); - Work with the negative in social media; - Budgeting and media planning; - Analytics and reports. Events: - Organization of turnkey events for senior management and VIP guests in Vienna from the back office side (Austria, April 2019); - Preparation of the organization and holding of the event “I Scientific and Investment Congress in Darmstadt” from the back office side (Germany, participants from 26 countries, October 2019); - Preparation for participation in the event “Socium Business Forum - June 2019” (Moscow, organization of activities). Team Management: - Setting tasks and KPI's for a team of moderators (8 people, including expats from the USA, Canada and the UK); - Setting KPI's for the contractor (internal) to conduct advertising activities and maintain separate pages on social media; - Setting goals for the technical editor of the site and control of execution; - Reports.

As a Head of Marketing in a digital publishing house Litworld, I supervise three main areas of activity: marketing campaigns, the launch of new products (e-books and printed books), the development of distribution channels. Key achievements: - Growth in sales of serial publications by 30%; - Market launch of printed books. Main responsibilities: - Creating a sales and marketing strategy for the product on Western markets (English-speaking countries. Main market is USA) - Extension company's distribution channels in the United States, Great Britain, Canada (Amazon, Kobo, Smashwords, Ingram, etc.) - Launching online marketing campaigns for a foreign audience (mainly for the North America audiences) - Events planning abroad - Creating our own online store based on DRM-system for e-books sales (http://litworld.com/) - Supervision of our VR project (first VR book in the world!) - Annual budgeting - Media planning - Team management: digital marketing manager, social media manager, publishing editor, designer, editor-translator, editor -uploader (6 people, including natives from USA and UK) - Reports

As a Digital Communications Manager I've been engaged in marketing and digital projects: - E-commerce (launch of online store https://shop.prosv.ru/) - SMM - Events (online/offline) - Ad campaigns (online/offline) - Media planning - Resource management Market specialization: education, publishing business, media

- Organization of the work of the Intranet (update the content and structure of the portal) - Implementation of measures to promote the portal as a means of communication among employees (500+) - Filling internal corporate portal with new content every day - E-mail Management - Involving staff in internal communications and organization of feedback from employees - Quality control of materials placed on the portal - Development and implementation of new working tools on the Intranet - Conduct training of employees working in corporate social networks (including CEO of the company) - Utilising analytic tools to improve the efficiency and effectiveness of the Intranet - Implementation of new tools in collaboration with IT, PR and HR teams Our Intranet is very cool case for large companies (especially if the company's branches are located in different cities)! Unique hybrid - a social network for employees + high-grade working tool (general information, task-manager, file sharing, and many other interesting things).

- Review new technologies, and keep the company at the forefront of developments in digital marketing - Overseeing the social media strategy for the company - Working with affiliate programs (partner search, the formulation and implementation of the proposals, relationship management) - Organization and analysis of market research, analytical reports, market studies and recommendations - Managing online brand and product campaigns to raise brand awarenes - Creating a positive image of the company on the Internet - Development and implementation of new lines of activities and increase the level of interactivity for increased brand development and brand followers in social networks - Participation in the development and implementation of Internet marketing strategies to promote books online - Implementing a marketing strategy online - Support pages and blogs of the company on social networks (Facebook, Livejournal.com, Twitter, Vkontakte, Pinterest) - Support pages and blogs of social project to promote reading among young people - Content management - Communication with readers, answer questions, work with the negative - Partnerships with third-party resources - Organization of competitions among readers - Work with bloggers - Infographics - Apps for Facebook, Vkontakte - Google Adwords, Vkontakte Ads, Facebook Ads - Google Analytics, Yandex Metrika Links: facebook.com/eksmolive vk.com/eksmo twitter.com/eksmo_live pinterest.com/eksmo/ youtube.com/user/eksmovia http://eksmo.ru/ instagram.com/eksmolive/

- Development and implementation of new lines of activities and increase the level of interactivity for increased brand development and brand followers in social networks (Facebook, VKontakte, Twitter, LiveJournal, YouTube, Pinterest) - Participation in the development and implementation of Internet marketing strategies to promote books online - Implementing a marketing strategy online - Support pages and blogs of the company on social networks (Facebook, Livejournal.com, Twitter, Vkontakte, Pinterest) - Support pages and blogs of social project to promote reading among young people - Content management - Communication with readers, answer questions, work with the negative - Partnerships with third-party resources - Moderation online conferences - Organization of competitions among readers - Work with bloggers

- Opening of shops (including regions) - Promoting high-end items in the store - Control over the computation - Organization of meetings with the authors in stores - Stimulate sales in regional stores - The organization shares - Design and order souvenirs - Merchandising - Planograms stores

Book Publishing and Advertising, Master of Book Publishing

Book Publishing and Advertising, Bachelor of Book Publishing

IIDF & Moscow Export Center, GoGlobal: entering international markets program

Oscars International (Dublin, Ireland)

Language Link

Netology, Digital Marketing

Netology, Digital Marketing

Netology, Digital Marketing

Netology, Digital Marketing